Privacy Policy
Last Updated: [22\10\2025]
1. Introduction
This Privacy Policy explains how [Waels Online] (referred to as “we”, “us”, or “our”), a company registered in the United Kingdom, collects, uses, and shares your personal data when you use our website, purchase our products, or otherwise interact with us (collectively, the “Services”).
We are committed to protecting your personal data and complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the EU General Data Protection Regulation (EU GDPR) where applicable for sales to EU countries, and relevant US privacy laws (such as the California Consumer Privacy Act – CCPA) where required by law.
Data We Collect
We may collect the following types of personal data:
| Category of Data | Purpose/Use | Lawful Basis (UK GDPR) |
| Identity Data (Name, title) | Processing orders, communication | Contractual Necessity |
| Contact Data (Billing/Shipping Address, Email, Phone Number) | Delivery, order confirmation, customer service | Contractual Necessity |
| Financial Data (Payment card details – Note: Processed by secure third-party payment gateways) | Processing payments | Contractual Necessity |
| Technical Data (IP address, browser type, operating system) | Website security, analytics, site functionality | Legitimate Interests (site security) |
| Usage Data (How you use our website, product views) | Improving our services, marketing analysis | Consent (via Cookies) |
| Marketing Data (Preferences for receiving marketing) | Sending promotional offers, newsletters | Consent |
How We Use Your Data
We use your data for the following key purposes:
To fulfill your order: Processing payment and shipping goods to you.
Customer Support: Responding to your enquiries, returns, and warranty claims.
Marketing: Sending you promotional material (only if you have consented).
Legal Compliance: Complying with tax and consumer law in the UK, EU, and USA.
International Data Transfers (UK, EU, and USA)
As a UK-based company selling to the EU and USA, your data will be processed both within the UK and may be transferred internationally.
We ensure all transfers outside the UK and European Economic Area (EEA) are protected by safeguards such as Standard Contractual Clauses (SCCs) or the UK International Data Transfer Agreement (IDTA).
For US customers, we strive to work with third-party service providers who comply with US-specific frameworks.
Your Data Protection Rights
Under the UK GDPR and (where applicable) the EU GDPR, you have the right to:
Access: Request a copy of your personal data.
Rectification: Request correction of inaccurate data.
Erasure (Right to be Forgotten): Ask us to delete your personal data.
Restrict Processing: Limit how we use your data.
Data Portability: Request transfer of your data to another party.
Object: Object to us processing your data (e.g., for direct marketing).
(For US Customers – CCPA/CPRA Rights): If you are a California resident, you may have the right to Opt-Out of the Sale or Sharing of Personal Information, which we will respect.
Contact Us
If you have questions about this policy or wish to exercise your rights, please contact us at:
Email: [ٍSupport@waels.Online]
Address: [71-75, Shelton Street
Covent Garden
London UNITED KINGDOM ]
